The main books sell very well, but it’s never really been all about profit or sales. Our primary aim is to spread and share knowledge on coins and related subjects. To enable collectors of all ages to easily obtain honest and accurate information on coins, medals, banknotes and other collectables. If I can inspire one youngster in the same way that my first Rotographic book inspired me as an 11 year old in 1989, then that to me would be more rewarding than any volume of sales! In this post internet-revolution world there are so many people out to take advantage of inexperience and so many for whom profit is the only motivator. In every field there are people selling things about which they know very little themselves. Knowledge isn’t necessarily always power, but used correctly it can certainly save you a lot of money and aggravation.